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The rise of the “prosumer” in China and its effect on the poultry powerhouse

The rise of the “prosumer” in China and its effect on the poultry powerhouse

China is not only home to 25 percent of the world's poultry meat but also the largest rising class of prosumers.

8 digital innovations disrupting agriculture

8 digital innovations disrupting agriculture

Eight digital disruptions are driving the next agriculture revolution.

Food safety: Protecting the consumer starts on-farm

Food safety: Protecting the consumer starts on-farm

Fifty-three percent of consumers frequently wonder if the food they buy is safe, according to research conducted for the U.S. Farmers & Ranchers Alliance.

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