Holly Geraghty is the marketing manager for Alltech’s global rumen function platform and is responsible for marketing and communications of well-known brands, including Optigen® and Yea-Sacc®, Alltech’s flagship product.

Holly joined Alltech at its European headquarters in Ireland in 2012 on the company’s first career development program. Upon joining, she took on the role of equine marketing co-ordinator in the lead-up to the Alltech FEI World Equestrian Games™ in Normandy and soon after moved into the role of marketing co-ordinator for Alltech Ireland. Having worked in the Irish market for more than three years, she was promoted to regional marketing manager for North-West Europe, overseeing the marketing strategy for five countries. In 2018, she moved into her current role in which she works closely with Alltech’s technical and research teams and supports sales and marketing teams globally with marketing initiatives.

She received a bachelor’s degree in business studies from Dublin City University in Ireland and is currently studying for a master’s degree at the Michael Smurfit Graduate Business School at University College Dublin.