Marketing Executive

Responsibilities

• Work with Marketing Manager - South Asia, Business Managers and the sales team to develop a comprehensive business strategy and marketing plan for Alltech Bangladesh and ensure its implementation and budget management
• Provide updates on industry trends and issues to the team by coordinating with the industry association, local journalists, university professors and key influencers.
• Sound understanding of market dynamics must be acquired to create marketing strategies which provide solutions to industries issues
• Gather and update competitor's information in order to create new strategies to apply in the market competition
• Build strong relationships with key customers to understand their issues and address their needs through effective marketing strategies
• Gather information on products and product trial results from technical and sales team in order to create marketing material to support the sales team
• Marketing literature, including farm level brochures, mailers, testimonials, promotional tools and local newsletters to increase the communication and interaction between Alltech and farm sector customer
• Educate on market issues and position Alltech Solutions
• Testimonials both printed ads and videos
• Adapt materials from regional and corporate Alltech
• Work with Admin to plan and organize the University Lecture Tour in Bangladesh
• Effectively promote the AYS and Graduate Program to students and professors
• Plan and organize company events such as Asia-Pacific Lecture Tour, Alltech Solutions seminars, Alltech species schools, workshops, tradeshows etc. Ensure that all events follow corporate guidelines, branding and within budget
• Branding of Alltech and its products by carrying out media and public relations (i.e. Articles in local magazines, radio spots, website advertisement)
• Leverage corporate events in marketing activities and sell the programs to customers - Global 500, Symposium, ONE Idea Forum, Presidents Club
• Join the Asia-Pacific and Southeast Asia monthly teleconference to update and share relevant knowledge and experience with the Asia-Pacific Marketing Team.
• Travel to target markets throughout the country where necessary to better support sales team in those areas
• Travel aboard for training and/ or joining/organizing events as required
• Work as part of a team to achieve Alltech Bangladesh's sales goals
• Be responsible for regional and global projects in the Asia-Pacific region as requested by Marketing Manager – South Asia
• Role reports to Marketing Manager – South Asia and Business Managers in Bangladesh