<div class="bordered captioned right" style="width: 179px;"><a href="http://www.alltechagnetwork.com" target="_blank"><img src="/sites/default/files/watch-now-button.png" style="width: 179px"><span class="last-child">Watch the broadcasts on the Alltech Ag Network!</span></a></div>
<h2>Beef Agenda</h2>
<h3>Day 1</h3>
<p><strong>“Back to the Future” What You Will Hear</strong><br>
	Why do we aim low? Why aren’t our beef animals 200 lbs (100 kilos) heavier three weeks earlier? Why isn’t your meat quality higher? Is the beef grading system dated? What are the barriers and obstacles to profitable beef farming?</p>
<p><strong>Feeding the machine: What We Must Understand to Maximize Productivity</strong><br>
	How do we keep pace with genetics? Why do we cull cows so early? Why is there such high infertility coming into the dairy herd? Why don’t we have greater feed efficiency from beef finishers? Do we understand what the new technology is and how to apply it?</p>
<p><strong>The Gene Chip: A Breakthrough in Natural Nutrition</strong><br>
	What the gene chip tells us about personalized medicine for humans and its implications for feeding our animals. Tomorrow’s technology today!</p>
<p><strong>The Mycotoxin Killer: Today’s Most Prevalent Problem</strong><br>
	As the hidden killer on farms today, what do we do when 2/3 of all grains are contaminated with mycotoxin? What do we do when distiller dried grain (DDG) has three times the mycotoxin levels and is now a major ingredient?</p>
<p><strong>Beef Goals &amp; the Marketplace</strong><br>
	High quality meat tastes better and is better. How can you raise efficient, high-producing animals that deliver what the market needs?</p>
<p><strong>Fundamental Forage</strong><br>
	Home-grown forage: your cheapest material. How do you optimize it? Four simple things to look for.</p>
<p><strong>From Conception to Consumption: The Beef Connection</strong><br>
	Raise calves that excel. Can antibiotics be reduced while maintaining health and productivity? Can you gain 200.00 USD more per animal?</p>
<p><strong>Prize Steak on the Menu</strong><br>
	Every steak should be perfect. Is nutrition the key to a delicious steak? A simple break-through.</p>
<p><strong>Afternoon Session</strong><br>
	2:45 PM Breakout sessions (groups of 25): discuss the morning’s topics and visit Lexington’s first distillery built in one hundred years.</p>
<hr>
<h3>Day 2</h3>
<p><strong><strong>Lyons Farm: Creating Our Own Model</strong></strong><br>
	A branding exercise using the Lyons Farm model; could it work for you? What is required? What are the next steps? How we are implementing it.</p>
<p><strong><strong>Your Carbon Footprint: The New Reality </strong></strong><br>
	What is a carbon footprint, and why is it important to you?&nbsp; The New Zealand Government will subsidise emissions from farmers until at least 2015; how long will taxpayers subsidise the agri-sector which accounts for 50% of its carbon emissions?&nbsp; As carbon footprint comes into the spotlight with consumers and Governments across the world how can we respond to address these challenges?</p>
<h3>Plenary Sessions</h3>
<p><strong>Branding: What makes Coca-Cola different from milk?</strong><br>
	What is the essence of a brand? Why do dairy and beef producers need brands? What brands can we learn from?</p>
<p><strong>What does the future hold? “THE EPS PRINCIPLE” Efficiency, Sustainability and Profitability. </strong><br>
	Dairy and beef farms around the world are losing money. How can we be efficient while sustaining profitability? What can we accomplish individually and collectively? There are solutions. How can we get them? In tomorrow’s world there must be no delay in adopting new technology.</p>
<p><strong>Social Media: The Future of Communication</strong><br>
	Where do people go for information? Not to magazines, not to newspapers, not even to television. They go online. How do you use this tool? Learn how to tell your own story and reach your clients through the stroke of a key or click of a mouse.</p>
<p><strong>Your Greatest Investment: Your Workforce</strong><br>
	The workforce is an oft-forgotten key to production. How do you deal with different workforce challenges? How do you handle a workforce that does not care about your animals? Learn how to hire, train, and retain great people. Create your own unfair advantage.</p>
<p><strong>Closing</strong><br>
	What are five actions you will take tomorrow? Next week? Next month? Next year? What are your goals and how will you measure them?</p>
